Founder of Calla shoes, Jennifer Bailey, is a long-term bunion sufferer and also serial hunter of stylish and chic high heel shoes to wear for special occasions.
The gap in the market was clear to Jennifer. Many shoes look beautiful on the shelves but are either too narrow around the toe area to fit the bunions in comfortably, or designed so that the bunions are exposed, causing embarrassment, frustration and putting elegance out of reach.
She often thought that with clever adjustments and careful material choice, it would be possible to make high-end fashionable shoes that would also be comfortable for her feet.
Using her own business and marketing background, combined with extensive research and many meetings with shoe designers, fitters, last makers, shoe making factories and podiatry experts, it resulted in the creation of a range of beautiful shoes sold online via www.callashoes.co.uk.
Since the launch of Calla in 2016 we have sold thousands of pairs of shoes to 40 countries in the world.